If you’re starting a business and wondering about the best way to promote yourself to potential customers, branded t-shirts are a great way to get noticed.
Below are some examples of companies who’ve found great success using this model.
The online data storage company Dropbox are known throughout the business world for their free, convenient, easy to use platform. But how did they become synonymous with online storage?
They utilised a tactile and exciting promotional campaign which focused on getting people to try out saving files to their cloud services. This included distributing branded s which, despite their minimal aesthetic, helped to cement their iconic logo into the minds of their customers. Dropbox has maintained steady growth since its inception and now boasts over 500 million users.
Lyft is an app-based taxi and deliver service that provides a similar service to Uber.
Part of how they promoted themselves when launching their business was with great looking merchandise and apparel.
The main takeaway from Lyft’s approach for a new business owner is how important a distinctive design is when creating a brand. Their pink moustache logo is simple to recreate and instantly identifiable.
Anyone who has been working in marketing over the last decade is likely to be familiar with Mail chimp. Their email newsletter platform is known for its easy to use interface and memorable branding.
Their promotional t-shirts did wonders for their brand thanks to their marsupial mailman mascot. This simple yet endearing branding captures the attentions and affections of customers immediately.
This London based start-up is focused on providing 5-star cleaning service via app-based technology which allows customers to enquire and book cleaning services instantly. They can also customise the way their house is cleaned.
Their t-shirts are not necessarily to hand out to customers for promotional purposes. They are distributed to their staff who wear them whilst attending jobs. This makes them easy to identify and trust (a serious issue when letting people into your home) and gives a professional aura that other services do not have.
If you’re considering printing t shirts for your start-up business and would like to find out more information about prices, printing methods or 01928 579 951, call us today on