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How to Make a Great Logo

Designing a logo can be tricky. It's not just about putting your brand's name in a square and sending to print.  

Your logo will come to define your business, and you're going to see it a lot – so it's best to choose something you like! Today, the world is awash with brands and logos. Whether it's Nike, The Rolling Stones or 'I'm with Stupid >>>' an iconic logo can speak volumes. Customers now pledge their affiliation to their favourite clothing brand, and many have a secure emotional attachment to them.  

 Because of this, good designers are expensive but don't let that put you off trying. Below is a selection of tips that will inspire and help you.  

 

Stand out from the Crowd

If successful, your design will go on to define your brand, so you must create an image that helps you to stand out from the crowd.  

It's essential is to create something that is unlike your competitors. Originality is critical, and though it may feel like a risk or leap of faith, this will pay a dividend in the long term.  

Creating a unique design isn't all about avoiding imitation, but also about designing something striking.  

Understand the brand

Your logo is not just an image. It's an introduction and a signifier of your brand. 

It should be beholden to the characteristics of your company, creating a mood board of imagery and colours that signify your brand's ideology. 

Is your company about utility and functionality? Or are you trying to evoke emotions? Think about what your customer cares about rather than what the latest trends are. 

Colour is key

Psychology suggests that each colour represents a different emotion. Below is a breakdown of how scientists believe we associate them within advertising. 

·        Red: vibrant, sassy, bold

·        Orange: spritely, warm, youthful

·        Yellow: bright, creative, optimistic

·        Green: naturalistic, organic, instructional

·        Blue: serious, tranquil, trusted

·        Purple: spiritual, wise, evocative

·        Black: sexy, mysterious, powerful

·        White: simple, clean, pure

·        Pink: fun, flirtatious

·        Brown: rural, academic

Experiment with Software and Tools

Creating a logo online has never been easier. There are countless tools you can use and plenty of websites that can inspire. Below are some of our favourites; 

·        DesignTaxi

·        Canva 

·        Creative Review Blog 

·        Free Logo Design 

·        Graphic Springs Logo Editor  

Try Our Designers

If you find all this a little daunting, our expert graphic designers can create a professional logo that suits your company. More good news is that the first 40 minutes of design time is free with your first order. To find out how we can help you, please call us on 01928579951.

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