Tag

I Love New York

19/03/2015

The Story Behind I Heart New York

Cities, counties and countries all have marketing departments trying to attract tourists, shoppers and businesses, and there are usually adverts and PR drives to accompany each campaign. But few have been injected with the urgency of a desperate attempt to keep New York City in existence in the mid-70s. As we know, New York City is a thriving metropolis today, and banner of its campaign is one of the most recognised, copied and parodied logos in the world. Here’s a brief history of the “I Love NY” logo, which has... Read More